Hello. I design digital products. They look good. They work. Most of the time, both at once.
My Focus
UI & UX Design
Design Systems
Branding
Work
The Swiss National Volleyball Association needed a complete overhaul of their website. I was brought on by foryouandyourcustomers and led the UX/UI design direction, collaborating with their team and another external designer.
We kicked off with a stakeholder workshop at their HQ in Bern. I translated the outcomes into usability-focused flows and prototypes, which we tested with real users to validate key decisions. The visual language took shape along the way, balancing modern clarity with the association’s Swiss heritage.
To support implementation, I set up a small-scale design system and coordinated with the designer & frontend developers for a clean handover.
The result: a sleek site with solid usability that won two Bronze Best of Swiss Web Awards for User Experience and Technology in 2025.
Before
After
©Douglas
For Douglas, one of Europe’s largest beauty retailers, I built a multibrand design system from scratch.
A foundation library holds every possible design decision we might need, unrestrictive and fully open. It feeds into three semantic brand libraries. Here we give the tokens a look & feel.
These three libraries consolidate in the elements library, which product designers use for their daily work. This setup allows them to switch seamlessly between brands.
We ran regular workshops with design, dev, and product to make sure the system works across roles.
Halfway through, the team was tasked with a full redesign of both brands. The system became a key part of the design adoption. That was the first real stress test. It worked.
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Teams use it
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Com-ponents
0.0K
Inserts over 1 year
Workshop with Stakeholders
Library Set-Up
Token Structure
Presenting the Design System at Friends of Figma
How do you build a Design System? Here's typical workflow*
*Note: this is the clean version. Real projects are often messier, more layered, and rarely follow a straight line. Sometimes they even require just some of the steps, sometimes more. That’s fine. I’m used to that.
After a full rebrand of GLOBOGATE, it was time to also redesign company website. I focused on extending the brand to digital products, emphasising a usable, sleek experience. Together with the branding team, I worked to translate the visual direction into layout, structure, and interaction that made sense for the platform’s users.
I set up a focused design system to keep things consistent and handed off clean, ready-to-build modules to development.
You're not supposed to read this ;) If you're interested in this project please contact me via hello@davidadeoye.co, have a nice day! Now there will follow a bunch of placeholder text: Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.
My Takes On Design & Work
About
I'm David, a freelance Product Designer with over 7 years of experience. I focus on designing, branding digital products and building design systems. I'm here to create sleek and accessible designs that look good and just work. After hours I produce music and DJ in clubs across Europe.
Selected Clients
Douglas
Beauty
E-Commerce
Handelsblatt & WiWo
News
Business
Media
R+V Versicherung
Insurance
Globogate
Health
doctari
Health
Swiss Volley
Sports
foryouandyourcustomers
Agency
What Clients Hire Me For
UX/UI Design
Services
Userflows
Wireframing
Prototyping
Component Libraries
Dev-Handoff
Branding
Services
Accessibility Check
Color System
Typography
Logo & Icon Design
Brand Guidelines for Digital
Design Systems
Services
Design System Architecture
Token Architecture
Naming System
Component Library
Managing & Implementing
What Clients Say
David worked as a freelancer for almost 2 years, developing our design system from the ground up. His conscientious and methodical approach established the foundation for a contemporary, scalable, and variable-based multi-brand design system. He thoroughly familiarized himself with our structures and working methods and made a significant contribution to elevating our daily work with the design system to a new level.
In addition to his professional expertise, I particularly appreciate his high level of self-motivation and his commitment to quality. His work is detail-oriented, well thought-out and he can always give sound reasons for his decisions in technical discussions. David not only develops design systems further, but also himself. It is an absolute pleasure to work with him. Always happy to work with him again!
Working with David on the Swiss Volley Website was a fantastic experience. He brought an incredible level of detail to developing a robust design system, ensuring consistency and usability across the entire website. Beyond just design, he collaborated seamlessly with developers to bring the system and its components to life.
